PermanentApp Marketing Specialist Wanted At Johannesburg
App Marketing Specialist Wanted At Johannesburg
Job Type: Permanent
Salary: Market Related
Company/Employer: RP Africa Fleet Services
Title: App Marketing Specialist Wanted At Johannesburg
RP Africa has a staff compliment of over 1300 staff and a footprint all over Africa with registered offices in 6 African countries with additional fleet management support offices at all the major South African export border posts and truck parks in Zambia to support our cross-border fleet management services to a from the Democratic Republic of Congo and Tanzania.
RP Africa Fleet Services App is now live, and you will be responsible for all marketing campaigns – online and offline to market and sell our newly designed and developed RP Africa Fleet Services App to current and potential clients.
As App Marketing Specialist you will directly work with our App Development and Management Team, benefit from extensive expert knowledge and immediately take over responsibility and accountability contributing significantly to the growth of the RP Africa Fleet Services app. Moreover, you conceptualise and execute tests to improve our App Store and Play Store presences and support developing the Marketing strategy of the RP Africa app. You will have to be the face of the RP Africa Fleet Services App, and as the App is still currently in the beginning of what we plan to develop you will be required to sell the app and meet up with potential clients, selling the app.
- Development of new, data-driven and scalable Marketing measures to further grow the RP Africa Fleet Services app.
- Marketing and Sales of the RP Africa Fleet Services App to clients in our industry.
- Analysis of Marketing measures and app usage to improve campaign performance as well increase app retention.
- Planning, implementation and execution of App Marketing campaigns, e.g. via Paid Social (Facebook, Instagram, Snapchat and more), Google App Campaigns, Apple Search Ads and Programmatic Advertising.
- User acquisition campaign management towards Performance KPIs.
- Continuous optimisation of advertising media as well our Play Store and App Store assets together with our design team.
- Definition and monitoring of all relevant campaign metrics and the overall RP Africa Fleet Services app figures.
- Required Skills
- marketing : 5 to 6 years
- sales : 2 to 3 years
- Candidate Requirements
- University degree above average in business management, information technologies, business psychology or related fields at a university.
- Experience in a App or E-Commerce company or in the (App) marketing industry in general is a plus but not mandatory.
- Very good analytical skills and distinctive understanding of numbers.
- Quick perception and structured working methods.
- Interest in and understanding of Marketing Technology, specifically App Marketing and Sales.
- Preferable we are seeking for a woman.
- Must be fluent in English as well as Afrikaans.
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